How launch weeks work and when you ship
Understand how weeks are scheduled, pick your timing for paid launches, and reschedule if you need to.
Updated
Weeks on the calendar
Launches stack by week, Monday to Sunday (UTC). The current week runs live on /launches and the homepage. Below sit future weeks you can browse, then past weeks in reverse order. Each week has its own page.
Claiming your slot
Paid launch: you pick the week when you pay—choose anything up to 12 weeks ahead, no charge for picking later.
Free listing: the queue places you roughly 1-2 weeks out. You go live once our badge appears on your site and your maker profile is complete.
Reschedule a coming launch
If your week isn't right yet, move it. Sign in, visit /account/listings and tap 'Move the launch week' next to your listing.
- Paid launches: shift to any week a buyer could pick. You get 5 moves.
- Free listings: slide forward in the queue only. 2 moves allowed.
- Live launches: cannot move. To ship again later, set up a relaunch instead.
- Featured placements: travel with your launch—same ad length, fresh start in the new week.
We send a note each time you reschedule.
Your listing after launch week
Your page stays on the site. Votes continue climbing the all-time leaderboard under Leaderboards.
Questions people ask
- Do I pick when my free launch goes live?
- Free listings go in the queue in order, roughly 1-2 weeks out. You can't jump ahead, but you can delay it by rescheduling to a later week (up to 2 times). It publishes once our badge is live on your site and your profile is done.
- Can I move a paid launch to an earlier week?
- Yes—to any week up to 12 weeks ahead when you bought it. You can reschedule 5 times total, with no extra cost.
- What happens after my launch week finishes?
- Your listing stays published. Community votes keep adding to your all-time score on the Leaderboards.