How do I promote my launch on Maker Launches?
Step-by-step ways to share your launch before, during and after launch day, plus what extras are available.
Updated
The launch playbook at /launch-playbook walks you through every stage of promoting your product, from the day you go live through the weeks after. Everything there is free to do.
Get ready before launch day
Fill out your whole listing: tagline, description, features and FAQs. Build out your founder profile too. Gather a clear logo, real screenshots of what you've made, and a short demo video if you have one. Pick a week when you're free to respond to people. Draft your posts and email copy ahead of time so you can hit send fast when you go live.
Go live and stay visible
Post your listing link on the channels you already use: X, LinkedIn, Bluesky and others. Pin it and add it to your bio for the week. Share in Reddit, Slack and Discord communities where the rules let you post about your own work—as yourself, not hiding. On Hacker News, use Show HN for things people can try. Reply to every comment and question. Send the link to your users and subscribers by email.
Keep the momentum through launch week
Share a follow-up post with something new, not just the same message again. Polish your listing as feedback comes in; changes go live as soon as you save. Put the launch badge on your own website; it points back to your listing. Look at other launch directories that match your product and compare what they charge and how they link.
Use what you learn after
Track which channels brought real traction with your own analytics and tagged links. Keep your listing fresh. When you ship a big update, relaunch from /account/listings.
The vote rule
Tell people about what you've built. Each person votes freely, once per account. Votes aren't for sale: don't create spare accounts, borrow accounts, use bots, swap votes or pay for them. Breaking these rules may lose you votes.
Questions people ask
- Do I have to buy anything to launch?
- No. Every step in the playbook is free. The site sells optional extras listed at /pricing, but none are required.
- What should I do on the actual day I ship?
- Share your listing link across the platforms you use, pin it, add it to your bio, email your community, and stay ready to reply to people who respond.
- Can I ask people to vote for me?
- You can tell people your launch is live and invite them to look. Each person then decides for themselves whether to vote. You cannot buy votes, use fake accounts or reward voting.