Ora is the standard for optimizing your site so agents can actually use and recommend you. It scans a URL, watches real agents try to use it, and identifies what turns them away.

How does Ora score a website?

Ora runs automated checks against public URLs without requiring login or self-reporting. It also runs live agent simulations that try to onboard and use the product. The score reflects both automated checks and live simulations.

What is an MCP server?

Model Context Protocol (MCP) is an open standard for connecting agents to external tools and data. An MCP server exposes a product's capabilities as tools that agents can discover and invoke.

What are the four layers of Ora's ranking?

Ora ranks products on agent experience across four layers: discovery (being findable), access (authentication and login), usability (understanding and APIs), and payments (human handoff when needed).

Ora was founded by people who shaped how agents gather knowledge from the world and how they hand control back to humans, working with Anthropic and OpenAI to establish the first shared standards for interactive AI.

AI testing & review · United States

Ora

Make your site work for agents

Try ora.ai (new tab)0 votes. Log in to give Ora a nod

Community votes: 0
DR by Ahrefs: 59 no change since last check

Ahrefs Domain Rating benchmarked 27 Oct 2026, rebuilt 27 Oct 2026.

Scan any site, watch real agents try to use it, and fix what turns them away. Ora is the standard for optimizing your site so agents can actually use and

What it is

Screenshot of the Ora homepage — ora.ai, as visitors see it

Ora helps businesses optimize their websites for AI agents. The platform scans domains and runs live agent simulations to test how well AI agents can find, understand, authenticate with, and use your product. Ora scores sites across four layers: discovery, access, usability, and payments, reflecting the real steps agents take when attempting to use a service.

The service includes Journey, which points real agents at your domain with specific intents and records every step, and an API (ax audit) that developers can run from their terminal. Ora maintains an open leaderboard showing how thousands of sites perform and publishes research on web readiness for agents.

What it is built with

Automated and live agent simulations
Journey - agent task recording
Terminal-based audit tool
Four-layer scoring system
Real agent simulations from multiple platforms
MCP server scoring
Web research and registry checks
Agent readiness research and monitoring
API access with no authentication required

Pricing

Pricing model: Free

Ora metrics

Benchmarks for ora.ai: Ahrefs Domain Rating and Majestic link data, with the change since the last build.
Metric	Value
Domain Rating	59 no change since last check
Trust Flow	22 no change since last check
Citation Flow	46 no change since last check
Referring domains	811 no change since last check
External backlinks	14,791 no change since last check

Ahrefs Domain Rating benchmarked 27 Oct 2026, rebuilt 27 Oct 2026. Main build topic: Computers/Programming/Languages (19). Majestic benchmarked 27 Oct 2026, rebuilt 27 Oct 2026. Link data built by Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.

Ora domain build sheet

Open the build sheet

Public RDAP record, last read 27 Oct 2026, 00:50 UTC.
Domain age	8 years
Registered	16 Dec 2017
Expires	6 Mar 2029
Registrar	GoDaddy.com, LLC
DNSSEC	Not signed

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Questions from the bench

What does Ora do?: Ora is the standard for optimizing your site so agents can actually use and recommend you. It scans a URL, watches real agents try to use it, and identifies what turns them away.
How does Ora score a website?: Ora runs automated checks against public URLs without requiring login or self-reporting. It also runs live agent simulations that try to onboard and use the product. The score reflects both automated checks and live simulations.
What is an MCP server?: Model Context Protocol (MCP) is an open standard for connecting agents to external tools and data. An MCP server exposes a product's capabilities as tools that agents can discover and invoke.
What are the four layers of Ora's ranking?: Ora ranks products on agent experience across four layers: discovery (being findable), access (authentication and login), usability (understanding and APIs), and payments (human handoff when needed).
How did Ora start?: Ora was founded by people who shaped how agents gather knowledge from the world and how they hand control back to humans, working with Anthropic and OpenAI to establish the first shared standards for interactive AI.

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