| What it does | A startup decision engine for solo founders that kills weak ideas before they waste your months
| AI-powered business plan generator for founders and startups
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| Stage | Not given
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| Founded | Not given
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| Based in | Not given
| US
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| Pricing model | Paid
| Freemium
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| Pricing | Starter: $19 (2 credits); Founder Discovery Pass: $49 (6 credits); Multi-Market: $99 (15 credits); Working Founder: $149 (30 credits). Credits never expire. New accounts receive 2 free credits for any run except Discovery.
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| Key features | - 12 deal-breaker checks for evaluating ideas
- Market discovery with live searches across real sources
- Whittle Score ranked 0–100 from fixed rubric computed in code
- Build it / Test it first / Drop it verdict with reasons
- Evidence linked to source pages or marked not verified
- Up to 5 ranked idea candidates per Discovery run
- Deep-dive modules: Kill My Idea, Pricing Power, Support Burden, Platform Risk, Pivot Wedge
- Prepaid credits with no expiration
- Free founder profile read and 2 free credits on signup
- Async-only validation with no customer calls required
| - AI-powered business plan generation with guided structure
- Financial modeling with stress testing and scenario analysis
- DCF valuation and detailed business valuation
- Pitch deck generation
- Industry-specific insights and benchmarks
- PDF and PowerPoint export
- Founder profile and team alignment tools
- Risk assessment and mitigation planning
- Multi-currency support and translations
- Equity and ownership structuring tools
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| What makes it different | - No subscription or sales calls—pay per decision with credits that never expire
| - Generates investor-ready plans in minutes, not weeks like traditional consultants
- Combines strategy, financial modeling and valuation built-in, not just templates
- Money-back guarantee on paid plans
- Structured guidance throughout the entire founder journey, from idea to growth
- Supports multiple use cases: loans, visas, investor pitches, and education
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 3 ▼ −1 (down) since last check | 60 ● no change since last check |
| Trust Flow (Majestic) | 18 | 12 |
| Citation Flow (Majestic) | 24 | 39 |
| Referring domains (Majestic) | 51 | 887 |