| What it does | Evidence-backed simulated-user research for website usability
| Lightweight A/B testing platform for fast-moving teams
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| Stage | Not given
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| Founded | Not given
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| Based in | SE
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| Pricing model | Freemium
| Freemium
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| Pricing | Instant UX Check: Free. Full Test: $29 USD one-time purchase. Starter: $39 USD per month (planned, not yet available).
| Sandbox: Free (up to 100,000 Monthly Tracked Users, 50,000 daily tracked events, 3 live tests). Growth: $224/month when billed annually or $299/month when billed monthly (unlimited experiments, unlimited event tracking). Enterprise: Custom pricing.
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| Key features | - Simulated AI personas explore your website journeys
- Screenshot-backed findings and evidence records
- Recorded navigation responses and journey data
- Downloadable PDF reports
- Evidence-linked recommendations
- Multiple behavioral personas (first-time visitor, impatient mobile user, non-technical customer)
- Free Instant UX Check without screenshots
- Private reports with expiry and access controls
- 14-day money-back guarantee on paid tests
- Editable test configuration before purchase
| - Visual editor for creating test variants without code
- AI-assisted variant generation (MidaGX)
- 15KB lightweight script for fast page load times
- Advanced targeting rules (device, location, traffic source, behavior)
- Server-side testing via SDKs for mobile apps and backend
- Unlimited experiments and variations on paid plans
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| What makes it different | - Simulated research complements human user testing without recruiting participants
- Evidence directly tied to findings makes recommendations actionable
- No subscription required; one-time purchase for Full Tests
- Free check available with no card or account required
- Designed for makers, freelancers and small teams
| - Permanently free plan with 100K monthly tracked users, no credit card required
- Lightweight 15KB script designed specifically for speed and Core Web Vitals
- Marketer-led experimentation without requiring developers for basic tests
- AI-powered variant generation to accelerate test ideation and creation
- No flicker, anti-flicker handling, and fast experiment delivery
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 1 ▲ +1 (up) since last check | 51 ● no change since last check |
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| Trust Flow (Majestic) | 0 | 19 |
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| Citation Flow (Majestic) | 0 | 37 |
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| Referring domains (Majestic) | 0 | 454 |
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Paneless
Mida