Willo

What it is

Willo is an AI-powered platform where you describe your business idea and seven specialized agents work together to build and run it. The agents handle product development (building websites and apps), research (market analysis), marketing (campaigns and content), customer support, and finance management. You remain in complete control: agents surface important decisions about pricing, positioning, and strategy to you for approval, and you can chat with your AI CEO anytime to redirect their work. The platform includes cloud hosting, a backend database with user authentication, payment processing through Stripe, and integrations with any service that has an API. Most businesses are up and running within minutes, requiring no technical skills or coding knowledge—just describe your idea in plain English.

Questions from the bench

What exactly do the 7 agents do?

You're the founder and your AI CEO leads the team. Each agent owns a core function: CEO handles strategy and coordination, Product builds websites and code, Research conducts market intelligence, Marketing creates brand and campaigns, Content handles content and SEO, Support manages customer service, and Finance manages budget and revenue. Your CEO coordinates their work and surfaces important decisions to you in chat.

Do I need any technical skills?

No. Willo is designed for entrepreneurs, not developers. If you can describe your business idea in plain English, you can run a business on Willo. The agents handle all the technical complexity behind the scenes.

Am I still in control of my business?

Completely. You're the founder. Agents execute tasks autonomously, but they always surface significant decisions to you for approval. You can chat with your AI CEO anytime to redirect strategy, request changes, or build new features on demand.

What kinds of businesses can I build?

Willo works for digital and content-driven businesses: newsletters, blogs, digital product and template shops, online courses, lead-gen sites, consulting and service businesses, and info products that sell through Stripe. Every paid plan includes a backend with a real database, authentication, and APIs so agents can build app-like features, dashboards, and custom logic.

How do credits get used?

Credits scale with the complexity of work and the compute it takes. Small touches like copy tweaks or quick edits cost a few credits. Bigger work like building or reworking part of your site costs proportionally more. Chatting with your AI team, reviewing decisions, and reading reports are always free.