Spek

What it is

Spek helps app teams and agencies optimize their listings across the App Store and Google Play. The platform uses AI agents to research keywords for each market, draft localized metadata changes in the store's own language, and prepare screenshot redesigns and in-app event updates. Teams review and edit all suggestions before publishing directly to their storefronts through App Store Connect API keys or Google Play accounts. Spek tracks keyword rankings daily across markets and supports team collaboration through workspace roles and permissions. The platform serves over 500 apps and works with growing portfolios from individual developers to agencies managing multiple apps across dozens of markets.

Questions from the bench

Which app store does Spek support?

Spek supports iOS apps on the App Store and Android apps on Google Play, with keyword research, localization, publishing, and ranking analytics.

Do I need to share my Apple ID?

No. Spek connects with an App Store Connect API key—never a login, browser session, or stored cookie. Each workspace uses its own credentials, encrypted at rest and decrypted in memory only to sign official API requests.

How many credits do I need?

Credits track the work the Agent does on a flat scale: researching a country costs 2 credits, and everything else costs 1, including metadata suggestions, AI screenshots, screenshot localizations, in-app events, and AI review replies. Agent chat messages cost 2 credits. One app across 10 countries with a screenshot set is roughly 20 credits of research plus one per draft and image.

What happens if I run out of credits?

Unused credits roll over, staying usable for about two months from the day they arrive. If you run out, only credit-metered operations are refused and your draft stays in place; Spek never retries automatically. You can always connect an app, read your data, edit drafts, and publish.

What does Spek do after I connect an app?

Spek reads the live listing, researches each selected storefront in its own language and with its own market data, then drafts metadata and keyword changes in one review inbox. Accepted keywords are tracked daily so you can follow rank and visibility storefront by storefront.