AITERRA

Questions from the bench

What is the difference between AITERRA and advertising agencies or other web development companies?

AITERRA combines strategy, design, development, organic promotion, paid media, and automation under one roof, allowing developers to understand the promotion requirements and campaign managers to make rapid changes to landing pages. Most other agencies operate separately: advertising agencies produce creative but outsource development, while software houses deliver websites but leave marketing to the client.

What types of businesses typically work with AITERRA?

Small to medium-sized Israeli businesses ranging from local service providers needing a strong landing page and steady inquiry flow (clinics, law offices, consultants) to retail brands moving to e-commerce and companies needing custom systems with users, permissions, and integrations. Their portfolio focuses on cosmetics, e-commerce, real estate, financial consulting, and personal brands.

How much does it cost to build a website?

The price varies significantly depending on complexity, number of pages, integration requirements (Israeli payment processing, invoicing systems, CRM connections, inventory management), and whether development starts from scratch or modifies an existing system. Rather than quoting a general figure, AITERRA conducts a brief specification meeting and provides a written proposal detailing what is included, excluded, and what counts as an addition.

Will the website be ready for organic search optimization?

Yes. Every website delivered includes proper technical SEO foundations: semantic HTML, logical URL structure, correct heading hierarchy, meta titles and descriptions for each page, canonical tags, hreflang for bilingual sites, structured data in JSON-LD, XML sitemap, configured robots file, and core metrics measured before launch. The site is also built according to Israeli accessibility standard ת"י 5568 and WCAG 2.1 level AA.

Can I hire your services for just website building or just marketing?

Yes, absolutely. While AITERRA recommends an integrated approach because the site and traffic strategy shape each other, every service stands alone with its own scope, timeline, and price. You can hire them for a website and take marketing to another provider, or hire them for organic promotion and campaigns on a site someone else built—they maintain and optimize sites not built by them as long as the platform supports what is requested.