How badges and followed links work
Get the badge on your site, keep your free listing live, and earn dofollow credit when you reach the right Domain Rating.
Updated
Get your badge live
Every listing can display our badge on your website. Head to your listing's badge page, pick the design you want (shape, light or dark, dark or size), and copy the HTML snippet. The badge links back to your listing here.
Keeping free listings published
Free listings need the badge to stay live. We crawl your website to check the badge is there—any design works. Once we find it, your listing publishes. We re-check every 7 days to make sure it's still up. If it disappears, your listing moves back to "waiting for badge" and we'll email you. Pop the badge back on your site and it re-publishes automatically.
Link follow status
The badge link starts out as nofollow. Whether it becomes dofollow depends on your site's Domain Rating (Ahrefs) and our spam checks. If your Domain Rating hits 20 or higher and you pass spam checks, the link turns dofollow automatically. Paid launches get a dofollow link on the listing page itself; free listings get nofollow.
Earned badges
Launch of the Week, Featured, Launched and Verified badges show up automatically when you earn them. No setup needed.
Questions people ask
- What badge design should I choose?
- Pick whichever design suits your site. Shape, colour (light or dark) and size all count the same—we just need to spot the link when we crawl.
- What happens if I remove the badge later?
- Your free listing goes back to waiting for badge and we email you. Add it back and it publishes again automatically.
- When does my badge link get dofollow status?
- Our script checks your Domain Rating (Ahrefs) and spam scores automatically. If your Domain Rating reaches 20 and passes checks, the link becomes dofollow live.