| What it does | AI design copilot that helps builders go from idea to high-fidelity mobile, web and desktop design in minutes
| AI for brainstorming and evaluating product ideas
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| Stage | Not given
| Startup
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| Founded | Not given
| 2025
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| Based in | Not given
| IE
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| Pricing model | Freemium
| Freemium
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| Pricing | Free plan with 300 credits. Starter: $12/month (billed $144/year, 6,000 credits/year). Pro: $20/month (billed $240/year, 36,000 credits/year, -20% early bird). Team: $49/month (billed $588/year, 36,000 credits/seat/year, -25% early bird). Custom plans available.
| Free trial: 7 days, no card required. Pro: $99/month with 15 Opportunities and 10 Brainstorms monthly. Team: $699/month with 100 Opportunities and 100 Brainstorms monthly (coming soon). Annual billing costs up to 20% less.
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| Key features | - AI Design Generation - Generate complete, high-fidelity UI designs for your whole app or feature idea in seconds
- Moodboard - Generate an immersive moodboard with 16+ distinct visual styles for your product
- Prototyping - Turn your Mowgli designs into an interactive prototype with real navigation, transitions, and flow
- Figma Import - Bring your existing Figma designs into Mowgli and use chat to edit, iterate, and evolve them
- Chat with Your Design - Select any element and say what to change
- Export to Code - Export pixel-perfect React components, Figma files, or AI-ready packages
- Style Steering - Steer your AI-generated designs with color palettes and style descriptions
- Responsive Adaptation - Switch between mobile and desktop and Mowgli reimagines your design from the ground up
- Real-time Collaboration - Collaborate on designs in real time with teammates
- Mowgli MCP - Any coding agent can connect to your designs over MCP
| - Opportunity framing: structures problems to clarify user needs, market gaps and strategic fit
- AI brainstorming: generates alternative product concepts and solution options
- The Judge: AI-powered evaluation scoring concepts on ten dimensions with transparent reasoning
- Market sizing and competitive mapping: researches TAM, SAM, SOM and competitor landscape
- Expert panel feedback: brings in trusted advisors and domain experts to independently assess ideas
- Document generation: creates pitch decks, PRDs, specifications and business plans from validated work
- Problem Radar: AI-powered discovery of real-world problems worth solving across sectors
- Persona development: creates detailed customer personas for users, buyers and decision makers
- Portfolio management: ranks and organizes all concepts on consistent evaluation dimensions
- Feedback intelligence: compares expert and AI assessments, showing agreement and disagreement
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| What makes it different | - Spec-driven design that maintains deep product context through questionnaire and flows before generating screens
- AI chat-driven iteration at lightning speed with surgical tweaks and redesigns in seconds
- Import and evolve existing Figma files with AI assistance rather than starting from scratch
| - Built on published methodology: The Innovation Mode framework published by Springer Nature, not a wrapper around a general-purpose language model
- Human-at-the-core design: keeps innovators at the center with AI handling volume and speed, not replacing human judgment
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 19 ● no change since last check | 6 ● no change since last check |
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| Trust Flow (Majestic) | 5 | 4 |
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| Citation Flow (Majestic) | 31 | 13 |
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| Referring domains (Majestic) | 100 | 43 |
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Mowgli
Ainna