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Brand Guard vs Toxic

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Brand Guard compared with Toxic
DetailBrand Guard logo Brand GuardToxic logo Toxic
What it doesBrand-consistency monitoring, on autopilot On-device moderation that flags hateful, abusive and threatening text in 23 European languages, before the message is sent.
StageMVP MVP
FoundedNot given Not given
Based inNot given NL
Pricing modelFree trial Freemium
PricingFree 2-week beta, no credit card required Free up to 100k monthly active devices with unlimited inference. Custom licenses available.
Key features
  • Scans Instagram, Facebook, X and website for brand consistency
  • Claude AI detects off-brand colors, logos and tone
  • Rewrites drafts to keep captions on-brand in your voice
  • On-demand or scheduled scanning
  • Real-time notifications for brand drift
  • Live AI suggestions while composing new posts
  • Three separate scores: hateful, abusive, threat
  • Ten target signals under the hate score: race, color, religion, descent, national or ethnic origin, sexual orientation, gender, disability, age, other
  • Runs fully on device with no server calls
  • Supports 23 European languages from one model file
  • 80MB model size optimized for iOS, Android, and browser
  • 0.847 macro F1 accuracy on Multilingual HateCheck
  • Warn before message is sent
  • Comment triage without infrastructure
What makes it different
  • Automatically checks brand consistency after posts go live
  • Built specifically for small businesses and boutique agencies
  • Catches off-brand content before it's posted
  • Multilingual support across 23 European languages in a single 80MB model
  • Complete privacy with no data leaving the device
  • Free access up to 100k monthly active devices with unlimited inference
Community votes00
DR (Domain Rating by Ahrefs)3 −1 (down) since last check38 +2 (up) since last check
Trust Flow (Majestic)020
Citation Flow (Majestic)1039
Referring domains (Majestic)2616

6 details filled in for both companies.

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