| What it does | AI for brainstorming and evaluating product ideas
| Free AI-powered tool to identify mushrooms from photos
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| Stage | Startup
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| Founded | 2025
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| Based in | IE
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| Pricing model | Freemium
| Freemium
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| Pricing | Free trial: 7 days, no card required. Pro: $99/month with 15 Opportunities and 10 Brainstorms monthly. Team: $699/month with 100 Opportunities and 100 Brainstorms monthly (coming soon). Annual billing costs up to 20% less.
| Free with limited daily identifications and one follow-up question per ID. Paid options: Yearly access $29.99 once for unlimited identifications; Monthly access $14.99 once for unlimited identifications; Credit pack $9.99 once for 50 credits (10 Quick IDs or 5 Advanced Analyses). All paid plans are
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| Key features | - Opportunity framing: structures problems to clarify user needs, market gaps and strategic fit
- AI brainstorming: generates alternative product concepts and solution options
- The Judge: AI-powered evaluation scoring concepts on ten dimensions with transparent reasoning
- Market sizing and competitive mapping: researches TAM, SAM, SOM and competitor landscape
- Expert panel feedback: brings in trusted advisors and domain experts to independently assess ideas
- Document generation: creates pitch decks, PRDs, specifications and business plans from validated work
- Problem Radar: AI-powered discovery of real-world problems worth solving across sectors
- Persona development: creates detailed customer personas for users, buyers and decision makers
- Portfolio management: ranks and organizes all concepts on consistent evaluation dimensions
- Feedback intelligence: compares expert and AI assessments, showing agreement and disagreement
| - Upload up to 4 photos from different angles
- AI analysis of cap shape, color, gills, pores, stem, and base
- Location and habitat context to narrow species
- Similar species comparison with key differences
- Toxicity risk labels for poisonous species
- Follow-up questions about results
- Works in browser on phones and computers
- No app download or sign-up required
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| What makes it different | - Built on published methodology: The Innovation Mode framework published by Springer Nature, not a wrapper around a general-purpose language model
- Human-at-the-core design: keeps innovators at the center with AI handling volume and speed, not replacing human judgment
| - AI flags risky look-alikes and similar species to verify
- One-time pricing with no automatic subscription or renewal
- Location and habitat context improves accuracy
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 6 ● no change since last check | 11 ● no change since last check |
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| Trust Flow (Majestic) | 4 | 4 |
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| Citation Flow (Majestic) | 13 | 18 |
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| Referring domains (Majestic) | 43 | 32 |
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Ainna
Mushroom Identifier