| What it does | AI for brainstorming and evaluating product ideas
| AI workspace where research branches freely and context persists across sessions
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| Stage | Startup
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| Founded | 2025
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| Based in | IE
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| Pricing model | Freemium
| Freemium
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| Pricing | Free trial: 7 days, no card required. Pro: $99/month with 15 Opportunities and 10 Brainstorms monthly. Team: $699/month with 100 Opportunities and 100 Brainstorms monthly (coming soon). Annual billing costs up to 20% less.
| Starter (Free): Maximum of 10 threads per chat, pin up to 10 messages in each chat, upload 1 file per day, upload up to 5 images per day, 30 messages per day. Premium ($15/month): Unlimited threads, unlimited pins, upload up to 10 files per day, upload up to 10 images per day, unlimited messages on
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| Key features | - Opportunity framing: structures problems to clarify user needs, market gaps and strategic fit
- AI brainstorming: generates alternative product concepts and solution options
- The Judge: AI-powered evaluation scoring concepts on ten dimensions with transparent reasoning
- Market sizing and competitive mapping: researches TAM, SAM, SOM and competitor landscape
- Expert panel feedback: brings in trusted advisors and domain experts to independently assess ideas
- Document generation: creates pitch decks, PRDs, specifications and business plans from validated work
- Problem Radar: AI-powered discovery of real-world problems worth solving across sectors
- Persona development: creates detailed customer personas for users, buyers and decision makers
- Portfolio management: ranks and organizes all concepts on consistent evaluation dimensions
- Feedback intelligence: compares expert and AI assessments, showing agreement and disagreement
| - Threaded conversations with parallel branching
- Pin key insights and messages
- Canvas document editor
- Multiple AI model selection
- Folder organization
- File and image uploads
- Export research as structured documents
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| What makes it different | - Built on published methodology: The Innovation Mode framework published by Springer Nature, not a wrapper around a general-purpose language model
- Human-at-the-core design: keeps innovators at the center with AI handling volume and speed, not replacing human judgment
| - Preserves context across sessions instead of losing information as context windows fill
- Organizes research into branches and threads without losing focus or context
- Converts research directly into structured documents through Canvas
- Supports multiple AI models with context maintained across switches
- Treats unresolved questions as valuable knowledge to preserve and search
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 6 ● no change since last check | 2 ● no change since last check |
| Trust Flow (Majestic) | 4 | 4 |
| Citation Flow (Majestic) | 13 | 18 |
| Referring domains (Majestic) | 43 | 29 |