| What it does | AI for brainstorming and evaluating product ideas
| Build AI that gets the job done
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| Stage | Startup
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| Founded | 2025
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| Based in | IE
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| Pricing model | Freemium
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| Pricing | Free trial: 7 days, no card required. Pro: $99/month with 15 Opportunities and 10 Brainstorms monthly. Team: $699/month with 100 Opportunities and 100 Brainstorms monthly (coming soon). Annual billing costs up to 20% less.
| Free plan with up to 300 rows. Starter $49/month (up to 5,000 rows, 3 seats). Growth $99/month (up to 25,000 rows, 5 seats). Pro $249/month (up to 100,000 rows, 10 seats).
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| Key features | - Opportunity framing: structures problems to clarify user needs, market gaps and strategic fit
- AI brainstorming: generates alternative product concepts and solution options
- The Judge: AI-powered evaluation scoring concepts on ten dimensions with transparent reasoning
- Market sizing and competitive mapping: researches TAM, SAM, SOM and competitor landscape
- Expert panel feedback: brings in trusted advisors and domain experts to independently assess ideas
- Document generation: creates pitch decks, PRDs, specifications and business plans from validated work
- Problem Radar: AI-powered discovery of real-world problems worth solving across sectors
- Persona development: creates detailed customer personas for users, buyers and decision makers
- Portfolio management: ranks and organizes all concepts on consistent evaluation dimensions
- Feedback intelligence: compares expert and AI assessments, showing agreement and disagreement
| - Transform data with prompts to tag, extract, or classify rows at scale
- Generate synthetic training data from labeled examples
- Fine-tune task-specific models across multiple providers
- Quality check and compare model performance
- Swap fine-tuned models into your API
- Token counts and cost estimates for provider costs
- Validation and playground environment
- Unlimited data synthesis across plans
- Shared row limits pooled across projects
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| What makes it different | - Built on published methodology: The Innovation Mode framework published by Springer Nature, not a wrapper around a general-purpose language model
- Human-at-the-core design: keeps innovators at the center with AI handling volume and speed, not replacing human judgment
| - All three tools included in every plan with no separate costs
- No markup on provider costs—use your own model keys
- Data stays yours—export anytime even after cancellation
- Single workflow from prompt to production model
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 6 ● no change since last check | 31 ● no change since last check |
| Trust Flow (Majestic) | 4 | 11 |
| Citation Flow (Majestic) | 13 | 30 |
| Referring domains (Majestic) | 43 | 278 |